Creating Your Marketing Brochure
A friend of mine asked me to review her company’s brochure today and I gladly accepted. Based off of my friend’s brochure (and the hundreds, if not thousands I had seen throughout my professional life), I wanted to provide the following advice:
1) Be sure all of your images are of the highest resolution. Customers will be turned off by a pixelated graphic. Not sure if your graphic is fuzzy? Blow your .pdf (or image) up to 300%.
2) Print the brochures at your local off-set or online digital printer. I do not recommend that you use your desk jet, due to poor print quality and toner expense.
3) Do not try to force all of your segments into one brochure. If your segments range from physicians to veterinarians; create 2 separate brochures.
4) Write the brochure to the benefit of your target audience! Meaning: how will your target audience benefit from your service or product?
Not sure your brochure is working? Send me a note via this contact form and I’ll reply with an email address for you to send the .pdf to.
Cheers! Abby, Sprite Marketing
